Airlines are constantly trying to maximize revenue. As new pricing strategies from airlines are being tested on the internet, the best deals are usually offered directly by airline websites. Most of these airlines also offer email notifications of their last minute (incredibly restricted) cheap weekend specials. They will email you the specials, and if you can stand to wait until the last minute, these deals can often save you hundreds of dollars.
Other internet sites such as Expedia, Travelocity, and Preview Travel sometimes offer special deals as well. The key is to know how to search for a cheap flight. Low fares are capacity controlled, you may end up spending a lot of time on their sites trying to secure the cheapest rate.
Priceline is another company offering airline reservation services. They act as a "reverse-auction" website. You decide how much you are willing to pay and then give them your credit card. The one caveat is that you can only choose the date of travel, not the time. If they decide if you can have the seat for that price, they'll charge your card.
If you have the time, and you're on a mission to get the lowest fare, it pays to check with an experienced source such as a travel agent first, and then go online to double check.
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